Cookie Policy

This Cookie Policy explains how Cadbury Shop (operated by Mondelez UK Limited registered in England and Wales, company number 00203663 uses cookies and similar tracking technologies when you visit shop.cadbury.co.uk (the "Website"). It should be read alongside our Privacy Notice and Website Terms of Use.

By continuing to use our Website after being presented with our cookie consent tool, you agree to the use of cookies as described in this Policy, subject to any preferences you have expressed. You can change your preferences at any time.

1.          What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet or other internet-enabled device) when you visit a website. They are widely used to make websites work more efficiently, to recognise you as a returning visitor, and to provide information to the website owner.

Cookies are not harmful. They do not contain personal information, nor can they run programmes or deliver viruses to your device. They are uniquely assigned to you and can only be read by a web server in the domain that issued them.

Session vs Persistent Cookies

•        Session cookies: These are temporary cookies that exist only for the duration of your browsing session. They are automatically deleted from your device when you close your browser. Session cookies are used, for example, to keep items in your shopping basket as you move between pages.

•        Persistent cookies: These remain on your device for a set period of time after your browsing session ends (or until you manually delete them). They allow us to recognise you when you return to our Website and to remember your preferences between visits.

 

First-Party vs Third-Party Cookies

•        First-party cookies: Set directly by Cadbury Shop and only accessible to us. They are used to operate the Website and provide features essential to your shopping experience.

•        Third-party cookies: Set by external organisations (such as Google or Meta) via content or features embedded in our Website. These third parties have their own privacy and cookie policies, over which we have limited control. Please see Section 4 (Third-Party Cookies) for further details.

2.         How We Use Cookies

Where cookies are not strictly necessary, we will only place them on your device where you have given your prior consent through our cookie consent tool.

2.1           Strictly Necessary Cookies

These cookies are essential to enable you to use the Website and its features, such as 'Add to basket', account login and payment processing and for necessary activities such as fraud prevention. Without them, services such as your shopping basket, account login, and payment processing cannot function. Because they are strictly necessary, they do not require your consent; however, we will always be transparent about their use.

2.2           Performance and Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting information anonymously. The data allows us to identify popular pages, understand how shoppers navigate the site, and detect any issues that may be affecting performance. All analytics data is aggregated and does not identify you personally.

•        We use Google Analytics for this purpose. Google Analytics uses cookies to:Count the number of visitors and sessions on our Website

•        Measure the time spent on individual pages

•        Record the pages visited and the journey taken through the Website

•        Identify technical errors and performance bottlenecks

Google Analytics data is transmitted to and stored on Google's servers. For more information, please see Google's privacy policy at [https://policies.google.com/privacy]. We have enabled IP anonymisation within our Google Analytics configuration.

2.3           Functional Cookies

Functional cookies are not essential but improve your overall experience by customising the appearance of the website through language and regional preferences, previously viewed products, saved wish lists and remembering delivery address fields or display settings.

2.4           Targeting and Advertising Cookies

These cookies are used to deliver advertisements that are tailored to you. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of our advertising campaigns. They are usually placed by our advertising network partners, with our permission.

Targeting and advertising cookies may be used to:

•        Serve you personalised advertisements for Cadbury products on third-party websites and social media platforms

•        Track conversions from advertising campaigns - for example, whether a visitor completed a purchase after clicking on a Cadbury ad

•        Build a profile of your interests via social media pixels (including Meta Pixel / Facebook Pixel) to enable retargeted advertising

•        Share information with advertising partners, including Meta (Facebook/Instagram) and Google, to display relevant sponsored content

3.          Cookie Table

The cookies we use on our website are detailed below:

4.          Third-Party Cookies

Some cookies placed through our Website are set by third parties. We do not control how these third parties use or store the data collected via their cookies. You should refer to each third party's own privacy and cookie policies for full information about their data practices.

4.1           Google (Google LLC / Google Ireland Limited)

We use Google Analytics and Google Ads products. Cookies set by Google may be used to analyse how you use our Website (analytics) and to serve targeted advertising via the Google Display Network and YouTube. Google processes data on servers that may be located outside the United Kingdom.

Google's privacy policy: [https://policies.google.com/privacy]

Google Analytics opt-out: [https://tools.google.com/dlpage/gaoptout]

4.2           Meta Platforms (Facebook / Instagram)

We use the Meta Pixel to measure and improve the effectiveness of our advertising campaigns on Facebook and Instagram. Meta cookies (_fbp, _fbc) may collect data about your activity on our Website and link it to your Facebook/Instagram profile.

Meta's cookie policy: [https://www.facebook.com/policies/cookies/]

Meta's ad preferences: [https://www.facebook.com/adpreferences/]

4.3           Social Media Embeds and Sharing Buttons

Where we embed social media content (such as Instagram feeds, Pinterest pins, or YouTube videos) or display social sharing buttons on our Website, the relevant third-party platforms may set cookies on your device when the content loads. These cookies may be used by those platforms to track your activity across other websites.

Third-party platforms currently embedded or integrated on this Website include: [LIST PLATFORMS, e.g. YouTube, Instagram, Pinterest]. Please consult each platform's privacy and cookie policy for further information.

5.          How to Manage Cookies

5.1           Our Cookie Consent Tool

When you first visit shop.cadbury.co.uk, you will be asked to accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of our Website.

Our cookie consent tool is provided by OneTrust.

5.2           Browser Settings

Most web browsers allow you to control cookies through their settings. The links below provide guidance on managing cookies in the most commonly used browsers:

•        Google Chrome: chrome://settings/cookies - or visit support.google.com/chrome

•        Mozilla Firefox: about:preferences#privacy - or visit support.mozilla.org

•        Apple Safari: Preferences > Privacy > Manage Website Data

•        Microsoft Edge: Settings > Cookies and site permissions - or visit support.microsoft.com

You can usually set your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do this, you may not be able to use certain features of our Website (see "Impact of Disabling Cookies" below).

5.3           DAA and EDAA Opt-Out Tools

If you wish to opt out of interest-based advertising from third-party advertisers who participate in industry self-regulatory programmes, you can do so via:

•        Digital Advertising Alliance (DAA): optout.aboutads.info

•        European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.com

•        Network Advertising Initiative (NAI): optout.networkadvertising.org

Please note that opting out through these tools does not mean you will no longer see advertising online - it means that the advertising you see will be less tailored to your interests.

5.4           Impact of Disabling Cookies

If you choose to disable or block cookies, you should be aware of the following potential impacts:

•        Strictly Necessary disabled: The Website may not function correctly. Your shopping basket may not work, you may be unable to log in, and the checkout process may be disrupted.

•        Performance/Analytics disabled: We will no longer be able to collect data about how you use our Website for improvement purposes. This does not affect your ability to shop.

•        Functional disabled: We will not be able to remember your preferences. You may need to re-enter choices each time you visit.

•        Targeting/Advertising disabled: You will still see advertisements, but they will not be tailored to your interests or browsing behaviour on our Website.

5.5           Cookies and Your Privacy

Where cookies involve the processing of personal data (for example, a cookie that stores a unique identifier linked to your account, or an analytics cookie that tracks behaviour across sessions), such processing requires a lawful basis for processing such personal data, our lawful basis for processing via cookies is:

Consent: For Performance, Functional, and Targeting/Advertising cookies. You may withdraw consent at any time by updating your cookie preferences.

Legitimate Interests (: For Strictly Necessary cookies where the cookie is required solely to provide a service explicitly requested by you (e.g. maintaining your shopping basket). We have carried out a legitimate interests assessment for such processing.

Your rights under the UK GDPR including your right to access, rectify, erase, or restrict processing of your personal data  are described in full in our Privacy Notice. To exercise any such right, please contact us using the details in Section 8 below.

6.          Changes to This Policy

We may update this Cookie Policy from time to time and where changes are material, we will bring the update to your attention.

We encourage you to review this Policy periodically. Your continued use of our Website after we post changes constitutes your acknowledgement of the updated Policy.

Previous versions of this Cookie Policy are available upon request. Please contact us at [LEGAL/PRIVACY EMAIL ADDRESS].

7.          Contact Us

If you have any questions, in relation to this Cookie Policy, or wish to exercise any of your data protection rights, please contact us using the details below:

Data Protection / Privacy Team

Mondelez International UK - Contact Us

Email: MDLZDataProtectionOfficeMEU@mdlz.com 

Website: shop.cadbury.co.uk

If you are not satisfied with our response, or believe that we are processing your personal data in a way that does not comply with the law, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority:

•        Website: ico.org.uk

•        Helpline: 0303 123 1113

•        Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF